International

Soaring prices and a new shopping experience at The Drop Store. Opened by the Dutch Ministry of Foreign Affairs, this dystopian online store offers everyday products at exorbitant prices to highlight the future impact of the global water shortage on people’s daily lives.

Flambée des prix, et nouvelle expérience shopping sur The Drop Store. Ouverte par le ministère des Affaires étrangères des Pays-Bas, cette boutique en ligne dystopique propose des produits courants à des prix exorbitants pour montrer l'impact futur de la pénurie d’eau mondiale sur la vie quotidienne des citoyens.

At the recent European Strategic Communication Seminar in London, Commonality interviewed Alex, a leader in strategic communications who is in charge of developing communication capabilities and campaigns in the fields of international relations and national and regional security. We were able to ask him how he and his teams are working to deal effectively with web-based threats.

Thomas Dybro Lundorf, a Danish communicator, has established a new European NGO which goes by the name of ProPublica with a couple of former public communication colleagues. He has worked as a head of communication in Danish government agencies for 17 years. ProPublica’s ambition is to defend and strengthen democracy in Europe by raising the democratic standards of government communication on all levels. Cap’Com and ProPublica are new partners.

The European Parliament, Council and Commission have issued a joint statement on digital rights and principles for the decade 2020-2030.

Lors de la journée du marketing territorial de Liège, nous avons découvert l’approche particulière de la petite ville de Visé en Wallonie. Il s’agit avant tout d’une méthodologie, une véritable démarche participative en vue de positionner la ville, avec des objectifs en matière d’attractivité… même si c’est un grand mot pour eux, car leur travail reste modeste et humble. Tout pour nous intéresser !

La ville de New York transforme son fameux logo pour exprimer l’engagement collectif des New-Yorkais en faveur de leur ville. Une identité graphique qui doit contribuer au renouveau de la cité affectée par la pandémie des dernières années.

New York City is transforming its famous logo to express the collective commitment of New Yorkers to their city. This graphic identity is designed to contribute to the renewal of the city affected by the recent pandemic.

« Promouvoir la communication publique au Maroc ». Voilà l’objectif de l’Association marocaine pour la communication publique et territoriale (AMCP) qui est en voie de se constituer.

“Promoting public communication in Morocco”. This is the mission of the Moroccan Association for Public and Regional Communication (AMCP), which is in the process of being set up.

Where better than Strasbourg to discuss public communication at European level? At the Forum on 16 November last year, six speeches gave an overview of the issues involved in communication in and with the European Union.

Strasbourg s’imposait comme le lieu idéal pour parler de compublique à l’échelle européenne. Le 16 novembre dernier, lors du Forum, six interventions ont construit un panorama des enjeux de la communication dans et avec l’Union européenne.

A Swedish public transport operator is bringing statistics on CO2 emissions to life, by stacking up electric and fossil fuel cars in a campaign to promote the environmental benefit of collective transport.

Un opérateur de transport public suédois donne corps aux statistiques sur les émissions de CO2 en empilant des véhicules électriques et thermiques, dans une campagne sur l’intérêt environnemental des trajets collectifs.

Commonality visited Mamoudzou, the economic capital of Mayotte, an island off the east coast of the African continent, close to Madagascar. Mayotte is an overseas department and region of France. During the visit, a meeting with public communicators led to an interesting and constructive debate, revealing the conditions under which they work.

There are only a few organisations representing local public communicators. This is because in many countries the existence – or recognition – of this form of communication in local areas is not immediately evident, and the needs are not as great as they are in France. Talking about this with our Italian colleagues, who work in a public space comparable to that of France, is therefore always interesting. We interviewed Leda Guidi, President of Compubblica, the Italian association for public and institutional communication.

Trois initiatives remarquées en Afrique subsaharienne expriment une structuration progressive du métier de communicant public. En Guinée, au Togo ou au Cameroun, la communication publique se professionnalise pour accompagner les objectifs de « gouvernance ouverte ».

Three noteworthy initiatives in sub-Saharan Africa reflect the gradual structuring of the profession of public communicator. In Guinea, Togo and Cameroon, public communication is becoming more professional to support the objectives of “open governance”.

Après un Forum de la communication publique strasbourgeois qui s’est fait l’écho des enjeux territoriaux de l’Europe, Point commun a interrogé Raffaella De Marte, cheffe des services aux médias à la direction générale de la communication du Parlement européen, sur les rôles croisés des communicants à ces différentes échelles et sur les défis citoyens qui nous attendent.

Following a Public Communication Forum in Strasbourg that focused on Europe’s territorial challenges, Commonality interviewed Raffaella De Marte, Head of Media Services at the European Parliament’s Directorate-General for Communication, on the intersecting roles of communicators at these different levels and on the challenges for citizens that lie ahead.